AI Video vs. Filmed Video

Not long ago, a video for a song meant a shooting day: location, crew, equipment, actors and editing. Today there is another way: a video whose scenes are generated with artificial intelligence, from the song and the artist’s photos. Each way has its advantages, and different songs call for different ways. Here are the differences as we see them, after dozens of videos of both kinds.

What is an AI music video

An AI music video is a video clip whose scenes, characters and motion are generated with AI tools rather than filmed. It is not a “button”: there is a concept for the song, a selection of scenes, syncing to the music and finishing in the studio. The artist can appear as a character created from their photos, or the video is built around the world of the song. AI music video page.
Aviad – Mi Amar (AI video)
Eden Ben Zaken & Noa Kirel – Ani Meshakeret? (AI video)
Ben El Tavori & Ido Ben Dov – Diplomat (AI video)

What is a filmed music video

A filmed music video is the classic production: concept and script, direction, a shooting day on location or in a green-screen studio, then editing, colour and effects. The artist in the video is the artist themselves, in a real location, with their own expression and energy.
Omer Adam – Tagidi Li Shetov Lach (filmed video)
Lior Narkis – Ahava Ze Dmaot (filmed video)
Itay Levi – Pitom Ahava (filmed video)

The comparison

AI videoFilmed video
Shooting dayNone. Everything is built in the studioYes: location, crew, equipment and actors
The artist in the videoA character created from high-quality photos, or a video without the artistThe artist themselves, live
Visual worldAny scene you can imagine: desert, space, a city at night, realism or animationWhat can actually be filmed, within the location and the budget
TimelineUsually shorter: no shoot to coordinateDepends on the production: location, crew, weather
BudgetUsually lower: no production costsA full production, according to the scale of the shoot
Visual languageContinues the cover directly, because the same studio designs bothBuilt in the shoot and the colour grade, and matched to the cover in editing

When to choose which

AI video fits when…

You want a video for the song without a shooting day; the world of the song is bigger than what can be filmed; the schedule is tight; you want the cover and the video to come from the same hand; or the budget does not allow a production.

Filmed video fits when…

The artist is the star and their expression is the story; there is a performance, dance or scene that has to be seen for real; there is a budget and a schedule for a production; or the song asks for the authenticity of a real location.

And you can combine them

You do not have to choose. A lyric video of the “Premium + AI footage” type combines the words on screen with AI-generated scenes, and any filmed video can get layers of design, typography and effects. The right way is decided by the song, not by the tool.

FAQ

It depends on who makes it. The tools produce raw material; what matters is the concept, the choice of scenes, the sync to the song and the finishing. With us it is a full design process, in the same language as the cover.

Yes, from high-quality photos. The more good photos there are, the closer the likeness. A video without the artist, around the world of the song, is also possible.

Yes. “Premium lyric video + AI footage” combines a lyric video with AI scenes, and combinations can be tailored to the song.

It depends on the type and the complexity. Send us the song on WhatsApp and we will come back with a quote for both options.

Got a song coming out?

If you want to receive one of our services, fill in the details and we will get back to you right away